I will admit when I see product ads pop up they are almost never as good as the hype and I've tried BB creams before and been less than impressed. I have to say this product has blown me away with how good it is. I'm in my 40s with pigmentation and I now wear this product daily with no concealer over the top its that good. A little goes a long way as well. I'm seriously impressed - they even matched the right shade for me. Highly recommend! I won't be able to live without this now